Irish Butter Battle Heats Up | Limerick News

Irish butter’s got a brewing showdown: Ornua’s Kerrygold faces off against its own co-op, Tirlán, which is teaming up with Costco to sell butter at lower prices under its Truly Grass Fed brand. Farmers and industry groups are alarmed that this could slash profits, but Tirlán’s move makes business sense — they’re getting better per-kilogram deals from Costco than from Ornua. Despite past tensions and concerns over premium positioning, Kerrygold’s US sales have soared, hitting $1 billion last year. The Irish government’s staying out of it, calling it a private matter, but if Kerrygold’s sales dip and farmer payouts fall, political pressure could mount. Most experts predict a compromise, not a breakup — Tirlán and Ornua may just renegotiate terms as the market plays out. Listen in comfort:Get a discount on a Soli Pillow: http://solipillow.com/discount/dnn. Advertise on DNN:[email protected] This is an automated, high-level news summary based on public reporting.Report issues to [email protected]. View sources & latest updates:https://sources.thednn.ai/c46ebef19f517f45