Irish Digital Marketing Case Studies : Colin Hetherington from Zoodigital

In this interview founder and MD of Zoodigital discusses some case studies in digital marketing with particular strategy angles:  European Commission - raise awareness of the benefits of the EU for young people European Commission - raise awareness of funding for Sicence and Innovation #Tweetsinspace http://www.zoodigital.ie/thats-us-on-the-telly/ Brand positioning / loyalty innocent smoothies: The goodness HQ http://www.zoodigital.ie/innocent-goodness-hq/ Innocent goodness juicer: http://www.zoodigital.ie/the-innocent-goodness-juicer/ We also take a look at how Unilever Ireland used Augmented Reality as a means of showcasing a deoderant product in a retail context. At the start of the podcast there is an interview with Lydia Rogers from Connaught Gold who discusses the recently launched integrated campaign for that brand.