Irish In Sweden - Horses For Courses With Paddy Looney

He may have started out as a lowly stable hand in County Meath, but Paddy Looney's sharp mind and huge capacity for hard work quickly saw him rise through the ranks, and he now runs a very successful horse-breeding business north of Stockholm. He talked to me about the work that went into building up his reputation and his business, the challenges he faces here, and how he works as a consultant for firms all over the world, helping them with their marketing, branding and business practices.