ironSource on Privacy Sandbox for Android: something new that marketers have never had before

A level playing field for ad channels? Retargeting built into the OS? Multi-touch attribution (very) light?  In this episode of Growth Masterminds, we chat with ironSource VP Yevgeny Peres about Privacy Sandbox for Android. There's plenty we don't know yet, but Peres has already seen multiple things in the new mobile marketing measurement framework from Google to get excited. There's new never-seen-before functionality for marketers. There's a level playing field for ad networks, Peres says, and much more ...