IRR, Internal Rate of Return: How to Measure Marketing Campaign Effectiveness to Generate Sales Revenue

Here’s my question to listeners. Have you ever had a gut feeling that a marketing investment was going to be either good or bad? You crossed your fingers, hoping you would gain new clients. The marketing company laid out a plan to expose your business to the masses in your community or maybe even to a larger population like your city or even your state. You paid the $5,000 or maybe even more money to the marketing company. Now 321 Biz Dev LLC is not throwing shade at, dissing, or tearing down marketing companies because everyone is grown and makes their decisions, hopefully using the best information available at the moment. But what if you had a way to measure how good or bad a marketing investment is before you make the investment? What if you good make the decision to invest your hard-earned money with confidence using business calculation giving your clear evidence that the investment is either worthwhile or a waste of money?