Irwin, Bob, Frank, Placido, and Aretha

Irwin Michnick, the Brooklyn-born son of a Jewish furrier from Ukraine, was a jazz musician who wrote radio commercials and advertising jingles for companies like L & M cigarettes and Ken-L Ration dog food.Bob Levenson was a copywriter at Doyle Dane Bernbach who needed a tune to go with the words, “Everybody doesn’t like something, but nobody doesn’t like Sara Lee.” Irwin Michnick got the call.But it was a different call that led to Irwin Michnik winning a Tony Award and the Contemporary Classics Award from the Songwriter’s Hall of Fame.Frank Sinatra, Elvis Presley, Placido Domingo, and more than 70 other superstars of music have recorded the song that Michnik wrote.Josh Groban included it on his 2020 album, Harmony.Aretha Franklin sang it at the funeral of civil rights activist Rosa Parks.Senator Edward Kennedy asked that it be sung at his funeral, as well. And it was.The song teaches us that passion does not create commitment, but that commitment creates passion. It is a song that teaches us that we can achieve the miraculous only if we are willing to attempt the ridiculous.Do you remember the Ze Frank quote I shared with you last week? The one where Ze talks about how the hero throws himself into battle against impossible odds, fiercely pushing, shoulders back, despite the knowledge that he can’t win, that he will die in the end?Irwin Michnik wrote the music and Joe Darion wrote the words. It is the theme song of Wizard Academy, that school for entrepreneurs and ad writers and educators and ministers and researchers and every other agent-of-change who has become infected with an impossible dream.Do you remember the song now? Of course you do. It starts like this, “To dream the impossible dream; to fight the unbeatable foe; to bear with unbearable sorrow; to run where the brave dare not go.”You probably don’t remember Irwin Michnik because he was known professionally as Mitch. Mitch Leigh.I’ll bet you can guess what Indy Beagle has for you in the rabbit hole.In other news about impossible dreams, last week I bought an extremely old copy of the book Miguel de Cervantes wrote that inspired the song by Mitch Leigh and Joe Darion.Perhaps I’ll tell you about it after the beginning of the year.Ciao for Niao,Roy H. WilliamsGood business ideas often die on the vine because of the cost and logistics of bringing those ideas into reality. Uzair Ahmed saw all these missed opportunities, so he figured figured out how to use technology and automation to make these good business ideas come alive. Uzair tested a high-tech, low-overhead system to launch a business that provides on-site car repairs. Guess what? It succeeded wildly. Now, Uzair tells roving reporter Rotbart, he can help other businesses cut their costs up to 60% by following his model. And this also reduces the number of hours a business owner has to spend at work. We’ve struck the match and lit the fuse. If you want to see the fireworks, hurry over to MondayMorningRadio.com