Is a Bourbon Lottery Fairer Than an Overnight Line? — The Cut — S02E128

Old Forester replaced Birthday Bourbon's overnight line with a sweepstakes — a computer draws winners, but every one of them must still show up in person with ID to collect the bottle. We ask whether that's fairer or just the same test moved somewhere else. We also dig into Maker's Mark's decision to print the exact age blend on its newest release, and ask whether an easy-to-order, French-oak-finished bourbon can be worth chasing without a lottery attached. The retail detail — the where, the when and the numbers — isn't in this episode. Platform rules for alcohol content don't allow it here. All of it is in the American Whiskey Industry Brief, free every morning at chasingtheunicornpodcast.com.