Is “A Picture Is Worth a 1,000 Words" Still True? Serena Ziv of Proofmark, Discusses Trust and the Rise of Hybrid Media”

If a picture is worth 1,000 words, what about a picture that has been manipulated by AI? According to an article in Florida Realtors Magazine, real estate fraud hit $275 million last year. Fraud has been increasing rapidly and AI is making it more difficult to detect fraudulent pictures, videos, documents and content. Sarina Ziv, cofounder of Proofmark, explains how rapid AI adoption is making it harder to trust what we see—and why that matters most when money, property, identity, and legal claims are on the line. She describes Proofmark’s origin in a warning-sign moment: receiving media that looked convincingly real to some viewers but “clearly fake” to her, prompting a deeper question—what happens when people can no longer discern what’s real?