EPISODE · Apr 26, 2024 · 22 MIN
Is a PIM needed in B2B Commerce?
from Master B2B Friday 15 · host Master B2B
This week on the Friday 15, Andy & Brian discuss: - Does it make sense for an online marketplace to have brick and mortar locations? - Should you buy a PIM early in your digital journey, or once you've built up a sizable amount of product data? - A PIM won't solve your data problem, but it will force discipline on your organization around product data. So why doesn't everyone have one?
What this episode covers
This week on the Friday 15, Andy & Brian discuss: - Does it make sense for an online marketplace to have brick and mortar locations? - Should you buy a PIM early in your digital journey, or once you've built up a sizable amount of product data? - A PIM won't solve your data problem, but it will force discipline on your organization around product data. So why doesn't everyone have one?
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Is a PIM needed in B2B Commerce?
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