Is a Reactive Sales Strategy Costing You Money? Get Proactive with Guitze Messina of HARDI LATAM, Author of Moneycall

Guitze Messina is a man of many qualities. As the eminently personable executive director of HARDI LATAM, Guitze has transformed what was once HARDI Mexico into a powerhouse organization representing heating, air-conditioning, and refrigeration distributors across nine Latin American countries and counting. Not one to hoard his success, Guitze recently published Moneycall, his savvy, entertaining guide to attracting more recurring sales with less prospecting.  Jason welcomes Guitze back to discuss the benefits of a proactive selling strategy, the science, and software behind distribution's next evolution, and why he opted to format his book as a fable. CONNECT WITH JASON LinkedIn CONNECT WITH GUITZE LinkedIn GET THE BOOK Moneycall *** For full show notes and services visit: https://www.distributionteam.com Distribution Talk is produced by The Distribution Team, a consulting services firm dedicated to helping wholesale distribution clients remove barriers to profitability, generate wealth, and achieve personal goals.    This episode was edited & mixed by The Creative Impostor Studios. Special thanks to our sponsor for this episode: INxSQL Distribution Software, integrated distribution ERP software designed for the wholesale and distribution industry.