Is a Video Podcast the best way to make Short Form Video? - Teacher: Alex Minor

Is a Video Podcast the best way to make Short Form Video? Juma Bannister: So short form content is a big deal. Every major social media platform allows for it and in some cases prefers it. But what is the best way to use short form video? And what's some of the practical things that you should know in order to get the maximum benefit out of using short form video content? Today in our lesson, we're going to answer those questions and explore some other practical things that you should know in order to get the most benefit out of using short form video content.   Juma Bannister: Hello and welcome to the Useful Content Podcast. I am your host, Juma Banister, and today we have a new teacher in the useful content classroom. Alex Minor. Alex Minor: How's it going? Juma Bannister: going well, Alex and we are by no means strangers you were on my previous version of the show and that went really well. So now you're back So, Alex, tell us a bit about who you are and your journey to creating useful content. Alex Minor: Well, I live in the. Infamous state of Florida in the United States, and I run a company called Eye Am Media. We're a video marketing and podcasting agency, and the way that I got here is kind of a long winding road, but suffice it to say I've, I've been a long, a lifelong creator. Just the method of creation has changed over time. First it was writing, then it was music. Now it's the videos and, you know, I have a particular set of skills and, you know, to some folks that makes me valuable and I try to give as much value as I can and just, you know, use the things that I've learned to help other folks benefit. Juma Bannister: Excellent. Excellent, excellent, I didn't know, I didn't realize that you had added on podcasting to your service offerings. That was all the way back in 2020? Alex Minor: I think it started more towards the end of 2020 or maybe early in 2021, and it, and it just came from client demand. I had one client who . You know, approached us and asked, Hey, can you help us create a video podcast? This was a client that we had already done previous video work with, and we were like, yeah, we can do that. And so we helped them launch their, their podcast and then, you know, another contact referred somebody to me because someone had approached them to help. Do a video podcast and they were actually getting out of video production and more into just doing coaching. And so they referred that person to me and that person's been a client for probably like two, three years now. So it's, it's been good. It's been good. And it's really just been the demand of the market and then us having those video skills that other podcast agencies lack or, you know, didn't have the capacity to handle. Because, you know, a lot of people still think of podcasts as a audio format, but it's moving more and more. Into the video realm or into the multimedia realm where you know, just having a audio podcast, it can be enough. But if you're trying to grow quickly and you're trying to increase your reach and increase your impact, then the video component is really important. Juma Bannister: Yeah. So would you consider yourself uh, still a video first agency? Alex Minor: Oh yeah, definitely. And, and when I say we're, you know, a podcast agency now, it's a specifically video podcasting. I'm, I've tossed around the idea of producing audio podcasts, but I'm just not interested. The technical part isn't a, isn't a challenge. It's just really when it comes to being able to give people a service that&#39...