Is AI a Hero or a Villain for Public Relations and Marketing in 2025?

Rate this podcast with just one click Time to explore predictions for the coming year in public relations, marketing, and the evolving role of AI. There are conflicting views on AI's future, its role in content generation, and whether the hype has peaked or we're still climbing the AI rollercoaster. But there’s no arguing with the importance of transparency and authenticity rising to the challenges of disinformation. Frank Strong of Sword and Script conducted an industry survey and shares the results with us.Listen For6:43 Is the Future of AI Utopian or Dystopian?9:31 Tough of Disillusionment: Are we There Yet?10:06 Transparency as a Competitive Advantage12:12 Why Differentiation Matters in an AI World17:21 Trust in Influencers: Hollywood vs Niche Experts21:22 Answer to Last Episode’s Question From Guest Brian PorterGuest: Frank Strong, Sword and the Script Media LLCWebsite | X | LinkedIn | Instagram Read the survey resultsSubscribe to Frank’s blog  Stories and Strategies WebsiteApply to be a guest on the podcastConnect with usLinkedIn | X | Instagram | You Tube | Facebook | ThreadsRequest a transcript of this episodeSend us a note about this episode. We'll reply and thank you on a future episodeSupport the show