Is AI Destroying Margins or Creating Opportunities?

In this episode of TechUnhinged, we are all set to explore whether AI is a threat to profitability or the greatest opportunity of our time. With David Reid, Chief Technology and Marketing Officer at NOV, joining us, this episode dissects the conventional wisdom that AI is primarily a cost or labor problem, reframing it instead as a design and mindset challenge. Drawing upon his extensive experience, David explains why AI functions as a force of creative destruction, dismantling legacy business models while creating space for those willing to adapt and build anew. The conversation goes beyond technology, exploring how autonomy, trust, and human connection determine whether AI becomes an asset or a liability. David also shares the story behind redM, a pro bono movement mobilizing professionals to combat human trafficking, and why he believes the antidote to an AI-driven world is a deeper human connection, not less of it.