Is AI in CPQ All Hype – or Just Getting Started?

In this must-listen episode of the CPQ Podcast, we dive into one of the most talked-about trends in the Configure, Price, Quote (CPQ) space: Artificial Intelligence. Is AI in CPQ a game-changer today—or a promise for tomorrow? Join us as we explore the real-world state of AI in CPQ from the perspective of a seasoned CPQ expert (not an AI evangelist!). We cut through the hype and take a practical look at how AI is being used—right now—to improve quoting processes, enhance guided selling, personalize upsell strategies, and even write quote letters and automate testing. You'll learn: 🧠 Why AI excitement is high among vendors and analysts, but customer adoption (especially SMBs and mid-market companies) is still in early stages 🔀 How customers are navigating which AI to trust—Salesforce, SAP, Microsoft Copilot, open source LLMs, and more ⚙️ Real use cases for AI in CPQ—from automating approvals to predicting customer preferences ⚠️ What challenges still remain, including hallucinations, data security, and AI's "black box" behavior 💡 Why system integrators are building custom AI solutions for complex quotes, and how accurate those solutions really are Whether you're a CPQ professional looking to separate fact from fiction—or just curious how AI could make quoting faster and smarter—this episode delivers insightful and grounded takeaways you won't want to miss. 👉 Tune in now to discover where AI in CPQ is heading—and if it's worth your investment today. Send any questions or feedback you may have to [email protected] Also check out our other CPQ Analyst offerings at https://novuscpq.com/cpq-sales-report/