Is AI really disrupting the life of a CMO?

To AI or not to AI – is that the question? Christian Bock (Founder of ‘Marketing Surfer’) and Rajat Kakar (CEO of ‘QWE Solutions’) are discussing about the myths, risks and opportunities of AI in marketing. This is the first edition of a series where some light will beshed the buzz behind “everything will be turned upside down”, and a realistic view will be discussed about what marketing and business leaders need to consider when being thrown into an AI world.Aspects covered in this episode: the evolving role of CMOs; outsourcing of brain ornot; efficiency opportunities; being courageous vs playing safe.