Is all content created on an equal basis?

In the latest episode of "It Doesn't Work That Way," sisters and co-founders of WATZS Productions, Kalisha Zachery and Kachelle Zachery, delve into the question: Is all content created on an equal basis? They thoughtfully examine the distinctions between filmmaking and other forms of content creation, as well as between short-form and long-form narratives. The discussion also touches on what a second screen means for a director or storyteller; it can sometimes fall short of their engagement expectations. This phenomenon—where viewers are simultaneously watching TV while using their phones—raises significant concerns about competition for attention. Learn more about your ad choices. Visit megaphone.fm/adchoices