Is Amazon Prime Actually a Loyalty Scheme?

Warren logged into Amazon Prime and found a product at one price. He signed out. The same product was cheaper.Amazon knew his purchase history. It knew he'd probably buy it anyway. So it charged him more.Is that a loyalty scheme — or the opposite of one?In this week's episode, Warren and Paul dig into what Amazon Prime actually is — and whether the loyalty label still holds up when the platform knows your behaviour better than you do.Also this week:→ Two ads banned by the ASA for misleading pricing claims (Premier Inn isn't the only one)→ The quiet power of the Post-it note — and why in-person meetings still do something Zoom can't replicate→ What the Amazon pricing story means for every brand that calls itself "customer-first"🎙️ The Marketing Shed — Warren Fiveash and Paul Duxbury break down what's actually happening in the marketing world. No fluff. No buzzwords. Just what matters.📩 Get in touch: [email protected]#AmazonPrime #BrandLoyalty #MisleadingAdvertisingChapters00:00 Introduction and Personal Updates08:28 Marketing and Consumer Trust15:21 Consumer Behavior and Perception in Marketing