EPISODE · Jun 28, 2018 · 23 MIN
Is an Apology an Effective Marketing Campaign?
from Knowledge at Wharton
Brands including Facebook Wells Fargo and Uber have unveiled ad campaigns focused on making amends for recent misdeeds. But is it the right move? Hosted on Acast. See acast.com/privacy for more information.
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Is an Apology an Effective Marketing Campaign?
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