Is Apple Business Chat The Future of E-Commerce?

If this show had a mantra, it might be, "People buy from people, not brands." There is no personal commerce channel than conversational commerce. Today, Shopify and Apple announced that Shopify Merchants can now use Apple's Business Chat, a tremendously powerful new way for organizations to connect with customers directly from within Messages. Previously only available to Fortune 500 business like 1800Flowers and Home Depot, it's now available today for your Shopify store. That's exciting, but what does it mean for your business? To find out, we're joined by Shopify's Director of Product, Michael Perry. You'll learn: The game changing feature coming to Shopify Ping How to improve your customer relationships (and build a competitive moat around your business) Why you can't ignore conversational commerce How to use chat to 3x conversion rates up Michael Perry founded Kit, which was acquired by Shopify in 2016. He's now Director of Product at Shopify, and fiercely passionate about conversational commerce and its potential for the future of ecommerce. Show Links Shopify Ping Tw:@michaelperry Never miss an episode Subscribe wherever you get your podcasts Join Kurt's newsletter Help the show Ask a question in The Unofficial Shopify Podcast Facebook Group Leave an honest review on iTunes. Your ratings & reviews help, and I read each one. Subscribe wherever you get your podcasts