Is Apple Running Away from AI?

On the day of Apple's highly anticipated WWDC 2025 event, with major announcements of redesigned products and operating systems. AI is nowhere to be seen.So I discuss Apple's position in the AI market and whether they have decided to prioritise trust in their AI approach over hype. I certainly hope so. But let me know if you agree/disagree with my arguments.Timestamps:(00:00:00) – Preview(00:01:03) – Why did Tim disappear for 5 weeks?(00:03:07) – New Weekly Podcast Scheduling(00:06:08) – Apple's Position in the AI Landscape(00:10:21) – Current AI Challenges that Apple Might Recognise (00:14:58) – How People's Perceptions about AI Worsened (00:18:02) – Don't Confuse AI with Robotics. They're Very Different!(00:21:17) – What Businesses Really Think About AI?(00:23:51) – Apple's Possible Repositioning on AI(00:26:35) – Your AI Strategy Must Prioritise Customer Sentiments and Costs(00:28:32) – AI's Reputation is Destined for Fate as Crypto (00:32:59) – The Future of AI and AppleEpisode Notes & Citations:https://ceoretort.com/podcast/solo/2025/06/09/is-apple-running-away-from-ai/Support our independence by becoming a member:⁠https://CEORetort.com/Support⁠Sponsors & Offers:Ground News – See how media bias affects news coverage. Get 40% off top tier: ⁠https://check.ground.news/CEORetort⁠Saily eSIM – Stay connected worldwide. Use code CEORetort5 for 5% off 10GB & 20GB plans: ⁠https://ceoretort.com/saily⁠NordVPN – Secure your browsing. CEO Retort community offer: ⁠https://nordvpn.com/ceoretort⁠Nebuli ( @Nebuli-AI ) Innovation-as-a-Service: ⁠https://nebuli.com/innovate/start⁠Nebuli Free AI Readiness Assessment (Under 3 Minutes): ⁠https://nebuli.com/ai-readiness-assessment⁠Subscribe to The CEO Retort:YouTube: ⁠https://www.youtube.com/@CEORetort⁠Apple Podcasts: ⁠https://podcasts.apple.com/us/podcast/the-ceo-retort/id1767132889⁠Spotify: ⁠https://open.spotify.com/show/5ytJdrSK0yGL2OZfTitnp8⁠Substack: ⁠https://ceoretort.substack.com⁠Connect with The CEO Retort:TikTok: ⁠https://www.tiktok.com/@CEORetort⁠Bluesky: ⁠https://bsky.app/profile/ceoretort.com⁠Instagram: ⁠https://www.instagram.com/CEORetort⁠LinkedIn: ⁠https://www.linkedin.com/company/CEORetort⁠Connect with Tim El-Sheikh:LinkedIn: ⁠https://www.linkedin.com/in/timelsheikh⁠Instagram: ⁠https://www.instagram.com/tbmsai⁠