Is Apple’s iOS 9 a ‘Game Changer’? – ED DALE | DMR #111

I'm joined today by one of Australia's top digital marketers - he's the creator of The Challenge and the Founder of MagCast - Ed Dale. This episode of Digital Marketing Radio is brought to you by DEEPCrawl. When you need a comprehensive website crawler, that identifies and monitors how your site is performing through the eyes of a search engine, I recommend DEEPCrawl. DEEPCrawl gives a complete and accurate picture of the health of your website architecture - and identifies where the gaps are. Get your free website crawl of up to 10,000 URLs at DEEPCrawl.com/report. Today on Digital Marketing Radio we discuss  whether Apple's iOS 9 is a 'Game Changer', with topics including: Should businesses that only have websites and don’t have apps be worried or is it perfectly OK just to potter on, just with a website? Is it necessary to be on any other app store, or is Apple the only one that counts at the moment? Apple are in the process of testing the release of iOS 9 as we speak - and one of the features that they’re releasing is in-app search. And that allows Apple to crawl the website of the app. It also allows the app to handle deep linking and support structured data to surface in search. Could any of that be a game-changer? Should Google be scared? What about the Apple watch - is that something that you’ve got or planning to get yourself? [Tweet ""often the things that actually work are not the things that you thought would work." @Ed_Dale"] Software I couldn't live without What software do you currently use in your business that if someone took away from you, it would significantly impact your marketing success? RSS Readers in general What software don't you use, but you've heard good things about, and you've intended to try at some point in the near future? Slack [Group communication software] My number 1 takeaway What's the single most important step from our discussion that our listeners need to take away and implement in their businesses? You need to be testing. Because often the things that actually work are not the things that you thought would work.