Is Authenticity Still Possible?

Authenticity marketing is a must nowadays for most businesses promoting themselves on social media. However, in the wake of scandals surrounding famous influencers and social media gurus, is it still possible to trust individuals whose ultimate goal is to make a profit? Have authenticity and vulnerability been deployed as marketing tools too much, to the point that they are no longer effective? In this episode, I talk about authenticity marketing, what it is, how it has been used and how we, as conscientious small business owners and artists can approach this matter differently. Join me for an in-depth discussion about values, marketing and branding, and hop on the social media struggle bus.