Is B2B Allowed to Be Funny?

Is B2B allowed to be funny? Or are we asking the wrong question?In our first episode of Permission to Rant, we unpack the internal panic that happens when you change tone, and why humour without strategy is just noise. We talk about why storytelling is suddenly back in fashion, why alignment is often code for fear, and why the best campaigns look simple but are grounded in serious thinking.If you’ve ever sat in a meeting wondering where your brilliant idea went after all the approvals, this one’s for you.Come rant with us.Permission to Rant is a marketing podcast about B2B marketing, storytelling strategy, AI in marketing, and fixing broken content systems.Hosted by Penny and Nike from Contentoo.Subscribe for bi-weekly episodes.YouTubeLinkedInWebsitePenny WarnockNike Pucci