Is Beachbody's Rebrand Really About Honoring All Shapes and Sizes? Part 1

I’ve been contacted by a number of people wanting to know if I think that Beachbody’s rebrand to “BODi” really represents a commitment to weight-neutral fitness. I was hopeful at the start but, unfortunately that does not seem to be the case. It seems like they are, at best, paradigm-straddling and, more likely, co-opting the ideas of focusing on health and not size, but maintaining a platform of weight stigma and weight loss that will allow them to keep the diet culture dollars rolling in. Let's talk about it... Get full access to Weight and Healthcare at weightandhealthcare.substack.com/subscribe