Is Blogging Still Worth It? (Blogging Didn't Die, But Your Strategy Might Have)

If you've been watching your blog traffic drop and wondering if blogging is dead—this episode is for you. Short answer: blogging still works. But the 2015 playbook (publish 4+ posts a month, chase keywords, watch the traffic roll in) is dead. The goal changed. It's not about driving massive traffic anymore. It's about proof—proving you know what you're doing, getting cited by AI, and building credibility that compounds over time. In this episode: What blogging actually does NOW (and why traffic volume doesn't matter anymore) The new metrics that tell you if it's working When you should quit blogging entirely and do something else instead Whether you need a new strategy or permission to stop, this episode will help you figure out what blogging should actually be doing for your business in 2026. Read the fully formatted blog post to accompany this episode at: https://mayecreate.com/blog/is-blogging-still-worth-it/