Is Branding a Waste of Time These Days?

Colin Jeffries and Eric Reed discuss modern branding on this episode of The Rethink Marketing Podcast! If reviews, channel selection, customer experience, and other factors drive decisions to switch between brands, how much does traditional branding still matter? From upstarts to knockoffs to instant quality comparisons, do the good ole days of Pepsi vs. Coke and Ford vs. Chevy stand any chance of returning? With the costs of switching at an all time low and ease of entry at an all time high, how do marketing and sales leaders build a differentiated brand in this marketplace? The Rethink Marketing Podcast is available on all major podcast platforms or on our website at rethinkmarketingpodcast.com where you can learn more about the show or just peruse our guest list and episode library. Contact the show by emailing [email protected]. Just send us your thoughts and we will expedite you a highly sought after Rethink Marketing Podcast t-shirt!  Just include size and mailing address with your comments. Thank you to Arrasmith Promotions for making today’s episode possible! Learn more about your ad choices. Visit megaphone.fm/adchoices