Is branding just a memory game?

Every interaction someone has with your brand, from seeing your logo and packaging to hearing your music, visiting your store, seeing your content or speaking with your staff, has the potential to create another memory they can connect back to you. This week’s podcast episode looks at how brands can build stronger awareness and long-term memorability by creating more recognisable and connected ways for people to remember who they are, what they offer and, most importantly, when they might need them.Because being recognised isn’t quite the same as being remembered and thought of when it matters. Using the idea of mental availability, along with a brand version of games like Memory, 20 Questions and Guess Who?, this episode looks at how positioning and distinctive brand assets can make a brand easier to identify and retrieve from memory. Because the real test of a strong brand isn’t simply whether someone has heard of you, but whether your brand comes to mind when they’re actually in the market for what you sell. Get full access to Doctor Branding at gdayfrank.substack.com/subscribe