Is Carrefour on the Path to Recovery?

Carrefour's annual results for 2011 confirmed the company is having difficulties turning around its French operations. Raphel Moreau, research analyst at Euromonitor International, discusses Carrefour's plan for the upcoming year. With a new CEO in place, Carrefour hopes to add flexibility to its stores based on their locations. For instance, smaller discounting stores were tested in emerging markets with the hopes to bring more stores to smaller economies.Lots of brands claim to be number one… but can they prove it?At Euromonitor International, we help brands build trust through evidence-based research. Our claim validation service ensures your marketing messages are backed by real data. Stand out in a crowded market. Visit euromonitor.com/claims to learn more.