EPISODE · Feb 24, 2026 · 33 MIN
Is ChatGPT the New Travel Gatekeeper? Glenn Fogel on Booking’s AI Strategy
from Skift Take Sessions · host Skift
If AI becomes the front door to travel, who wins and who pays? Wil Slickers sits down with Dennis Schaal for a sharp, no-fluff breakdown of the biggest takeaways from Skift Global Forum, including the question everyone is asking: Is ChatGPT a paid marketing channel yet, or just the start of a new distribution shift? Dennis and Wil unpack what matters for the future of travel discovery, how monetization pressure could reshape the funnel, and what it means for platforms like Booking when the interface changes. More from Skift Takes Sessions: Want to access the full video of these sessions? Become a Skift Pro Subscriber today! We'd love to see you at our next Live Skift event! Learn more here to see where and when you can see these sessions in-person with other industry leaders just like you! Connect with Skift LinkedIn: https://www.linkedin.com/company/skift/ WhatsApp: https://whatsapp.com/channel/0029VaAL375LikgIXmNPYQ0L/ Facebook: https://facebook.com/skiftnews Instagram: https://www.instagram.com/skiftnews/ Threads: https://www.threads.net/@skiftnews Bluesky: https://bsky.app/profile/skiftnews.bsky.social X: https://twitter.com/skift Subscribe to @SkiftNews and never miss an update from the travel industry.
Embed this episode
Ready to play
Is ChatGPT the New Travel Gatekeeper? Glenn Fogel on Booking’s AI Strategy
No transcript for this episode yet
Similar Episodes
No similar episodes found.
Similar Podcasts
No similar podcasts found.