Is Community the New Secret Weapon for B2B Marketers?

In this episode of B2B Nation, Mike talks with Bolaji Oyejide, the Senior Director of Demand Generation at Bevy.  Bolaji and his colleagues at Bevy believe that the secret to establishing relationships with prospects is through community, not marketing. And they practice what they preach, using the Bevy platform to create communities of like-minded prospects, helping them connect with each other and see Bevy in action in the process. Episode Guide 2:05: What is a “community-driven” event? 9:39: How does Bevy help build community-driven events? 16:56: What types of organizations are Bevy’s ideal customers? 22:54: What is Bevy’s most effective marketing message? 30:22: Bolaji commits to joining us at DemandFest 30:57: Is there something Bolaji needs to make his job easier? 34:45: A few minutes on Bolaji’s series of children’s books 39:02: What is the tool Bolaji can’t work without? Register for DemandFest: https://demandfest.tech/ Learn more about TechnologyAdvice: https://solutions.technologyadvice.com/solutions-overview/ Sign up for our newsletter: https://solutions.technologyadvice.com/subscribe/ Follow us: https://www.linkedin.com/company/technologyadvice