Is content creation worth the cost of a college degree? episode artwork

EPISODE · Aug 20, 2026 · 11 MIN

Is content creation worth the cost of a college degree?

from The Excerpt

Content creator wasn't a career path most colleges considered a generation ago. Today, it's one of the fastest growing ambitions among young people. Arizona State University is responding with a new Bachelor of Arts in content creation, designed to teach students everything from storytelling and audience trust to navigating AI and ever-changing algorithms. Senior Associate Dean and Professor of Practice in Journalism & Mass Communication at Arizona State University Jessica Pucci joins USA TODAY’s The Excerpt to discuss the launch of the program.Let us know what you think of this episode by sending an email to [email protected]. Episode transcript available here. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Episode metadata supplied by the publisher feed · Published Aug 20, 2026

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Is content creation worth the cost of a college degree?

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