EPISODE · Feb 20, 2024 · 47 MIN
"Is CS thriving or dying?" with Maranda Dziekonski, SVP of CS @ Datasembly
from SaaS Therapy · host BrainStorm
Maranda Dziekonski, SVP of Customer Success and Ops at Datasembly, is a ground-up builder with over 20 years of experience in crafting world-class operations, specializing in Customer Success, Support, Tech Support, and Sales across B2B, B2C, and B2B2C sectors. Maranda's leadership has earned accolades as a Top 100 Customer Success Strategist, amongst many other recognitions. You can follow Maranda on Twitter @marandasays. Resources Connect with Casey Connect with Todd Visit the show page Get to know BrainStorm Takeaways • Customer success is evolving in response to changes in the economic climate and investor expectations. • CS teams should focus on revenue outcomes and provide the minimum experience necessary for customer success. • Monetizing CS services can help fund CS teams and support customer growth. • Soft skills, curiosity, and communication are key attributes for success in customer success roles. • CS teams should balance services revenue with the goal of transitioning from a cost center to a revenue generator. • CS professionals should prioritize self-care and seek support from their teams and leaders when feeling overwhelmed. Leaders should have realistic expectations and not overload their customer success teams. • Automation and AI can help free up time for critical thinking tasks in customer success. • CSMs should analyze their workload and have data-driven conversations with their leaders to advocate for themselves. • Process and clarity are essential in driving efficiency in customer success teams. Chapters 00:00 Introduction and Background 11:19 Is Customer Success Thriving or Dying? 17:28 Evolution of Customer Success 24:54 Specialization vs Generalization in CS Teams 28:50 Monetizing Customer Success 33:15 Top Skills for Success in Customer Success 36:57 Monetizing CS Services 40:17 Balancing Services Revenue and Cost Center 41:43 Managing Increased Responsibilities in CS 42:08 Leadership Expectations and Customer Success 43:05 Automation and AI in Customer Success 44:03 Advocating for Yourself as a CSM 45:03 Takeaways and Homework Credits Show direction: Debra Wilson Show design: Kensie Smith
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"Is CS thriving or dying?" with Maranda Dziekonski, SVP of CS @ Datasembly
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