Is Cycling Broken? Ed Bartlett Thinks So—and He’s Doing Something About It

Ed Bartlett: the Cycling Industry Needs a Total Overhaul In the latest episode of the Ride to Success podcast, host Pedro Couto Lopes sat down with Ed Bartlett, founder of Kostüme, a brand that’s turning the cycling apparel industry on its head. Over the course of the conversation, Ed shared his journey from ideation to execution, his philosophy on sustainability, and his vision for the future of cycling and apparel. What emerged from the discussion was a portrait of an entrepreneur determined to challenge the status quo and inspire change—not just within cycling but across the broader fashion industry. Topics discussed: Navigating the Competitive Cycling Apparel Market Innovating Beyond the Status Quo Building a Brand with Integrity The Personality of Costume: Values and Vision Creating a Unique Customer Experience Activations and Cult Following: The Future of Costume Innovative Business Models in Apparel Sustainability in the Fashion Industry The Future of Cycling Industry Art and Collaboration in Brand Identity The Evolution of Collaborative Design Navigating the Challenges of Entrepreneurship Lessons Learned from Building a Brand     Thanks for listening #RideToSuccess