Is Delivery Ecommerce’s Most Overlooked Growth Lever? with André Sikborn Erixon, Ingrid

Is delivery still being treated too much like logistics, and not enough like customer experience?On the latest episode of The FODcast, James sits down with André Sikborn Erixon, VP of Growth at Ingrid, to explore why delivery has become one of the most important and misunderstood parts of modern commerce.From checkout accuracy and customer preference, through to lockers, omnichannel fulfilment and agentic commerce, this is a really interesting conversation about how delivery now shapes trust, loyalty and repeat purchase.We discuss:Why delivery experience starts long before the parcel arrivesHow customer expectations vary depending on contextWhy speed and price are not the only delivery variables that matterThe role of lockers, pickup points and sustainable delivery optionsHow shipping can become a revenue opportunity, not just a cost centreWhy delivery accuracy will matter even more in an AI-led commerce journeyA strong listen for anyone thinking about customer experience, fulfilment, ecommerce strategy or the future of delivery. Listen | Share | Comment#FODcast #DeliveryExperience #DigitalCommerce #eCommerce #CustomerExperience #RetailTech #Omnichannel Simply Commerce is the leading supplier of talent into digital commerce across technology, digital marketing, product, sales, and leadership. Find our more about our approach and our services within digital commerce recruitment here: https://simply-commerce.co.uk/