Is Digital or Traditional Advertising Better? And Does Geofencing Work?

Send us Fan MailYour phone rings every day with someone trying to sell you another way to market your business. So how do you know which option will really deliver results?In this episode, Brandon and Caleb break down the two biggest types of advertising and give you a clear method for determining where you should put your dollars for the best result. PLUS – get the scoop on one of the shiniest objects in digital advertising; Geo-Fencing. Start your week strong with Maven Monday!Episode Highlights: 2:50 - Should I be Spending My Money on Digital or Traditional Advertising?3:20  - What is digital? What is traditional?4:26 - Why this is so confusing5:32 - The question you should be asking7:10 - Why digital never gets cheaper8:50 - Are radio and TV ads inefficient?10:15 - A warning before you waste money11:17 - The Today Customer11:57 - If you don't want to be a discount provider12:22 - Randy and Dee's success (zero to hero)14:50 - Why it's not just traditional vs. digital17:22 - Why some companies grow exponentially19:14 - Does Geofencing? if so, how?20:40 - What is geofencing?21:43 - All of the things that have to go right23:02 - Beware of this sales pitch23:48 - If you want to do GeoFencing right (email [email protected])25:04 - Why you should stop before you spend26:15 - Who should use geofencing (and when)28:50 - Using common sense and debunking myths30:21 - How to utilize psychology to make the best planDo you have a marketing problem you'd like us to help solve? Send it to [email protected]!Get a copy of our Best-Selling Book, The Maven Marketer Here: https://a.co/d/1clpm8a