Is Digital Transformation a Project or a Program?

Episode 69 of the Master B2B Friday 15 podcast, hosted by Master B2B, titled "Is Digital Transformation a Project or a Program?" was published on February 21, 2025 and runs 21 minutes.

February 21, 2025 ·21m · Master B2B Friday 15

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Summary

This week on the podcast, Andy & Brian talk about whether companies should think about their digital transformation as a project (that has a beginning or an end) or a program (which is an ongoing strategy for running the business). They talk through the main reasons for failure, and how companies can change how they approach digital transformation (hint: for every operational person, you'll need 1 HR person...), plus more ideas for creating successful digital transformation strategies. For upcoming Master B2B events, visit us at MasterB2B.com.

Episode Description

This week on the podcast, Andy & Brian talk about whether companies should think about their digital transformation as a project (that has a beginning or an end) or a program (which is an ongoing strategy for running the business).

They talk through the main reasons for failure, and how companies can change how they approach digital transformation (hint: for every operational person, you'll need 1 HR person...), plus more ideas for creating successful digital transformation strategies.

For upcoming Master B2B events, visit us at MasterB2B.com.

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