EPISODE · Feb 21, 2025 · 21 MIN
Is Digital Transformation a Project or a Program?
from Master B2B Friday 15 · host Master B2B
This week on the podcast, Andy & Brian talk about whether companies should think about their digital transformation as a project (that has a beginning or an end) or a program (which is an ongoing strategy for running the business). They talk through the main reasons for failure, and how companies can change how they approach digital transformation (hint: for every operational person, you'll need 1 HR person...), plus more ideas for creating successful digital transformation strategies. For upcoming Master B2B events, visit us at MasterB2B.com.
What this episode covers
This week on the podcast, Andy & Brian talk about whether companies should think about their digital transformation as a project (that has a beginning or an end) or a program (which is an ongoing strategy for running the business). They talk through the main reasons for failure, and how companies can change how they approach digital transformation (hint: for every operational person, you'll need 1 HR person...), plus more ideas for creating successful digital transformation strategies. For upcoming Master B2B events, visit us at MasterB2B.com.
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Is Digital Transformation a Project or a Program?
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