Is direct mail worth it?

In this episode of Sidetrekked, Shayne and Emilee are joined by Graphic Designer Aurelia Tauscher to visit the wide world of direct mail. After starting off by discussing their personal experience with mail (0:50), they move onto the use cases of direct mail (15:20) and how to optimize mailers for maximum ROI (23:00). Later, the three talk about how to make your mail pieces stand out from the crowd (31:35). In Problem Solved (43:35), Emilee shares how Trekk used a unique form factor to achieve one client's direct mail objectives. Finally, in Mics at the Bar (49:24), Social Media Strategist Sean Burke recounts an unorthodox pizza order.