Is dynamic pricing coming to Australian supermarkets?

Do you pay attention to unit prices at the shops?Maybe you even know the exact time your local supermarket discounts things so you can swoop in and grab a bargain.What if supermarkets started using those same tactics on you? With the rollout of electronic shelf labels — those little digital screens replacing paper tags — prices can be updated instantly at the push of a button.It's becoming more widespread in Australia, and although it's not inherently problematic, some are concerned that the way it's being used overseas could have implications for Australian shoppers.