Is Ecommerce Still Where the Growth Is Coming From? With Russ Dieringer, Founder and CEO of Stratably

from Unpacking the Digital Shelf · host Digital Shelf Institute

Conventional wisdom is that ecommerce is no longer the growth engine of the business when percentage growth rates slumped after COVID. But is that really true? Wouldn’t some deep dive data be super helpful at this moment to help inform your forecasts and budgeting for 2024? Russ Dieringer, Founder and CEO of Stratably, thought so and so created an Etailer Index to help retailers and brands predict how much eCommerce will grow in the future and therefore what role it should play in their strategy. Russ joined the podcast to walk us through the data and what to do with it.

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This episode is 33 minutes long.

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This episode was published on October 23, 2023.

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