Is Email Dead? Debunking the Myth with Ben Jackson, Klaviyo MD EMEA

Ben Jackson of Klaviyo explains why email still outperforms, how regional channel preferences are shifting (Germany loves WhatsApp, Nordics swear by SMS), and where AI genuinely moves the needle for retail CMOs drowning in data. Host Alex digs into practical roadblocks—from siloed martech stacks to missing content workflows—and how Klaviyo’s new Customer Hub and AI agent aim to solve them. Timestamp Chapter title 00:00 Intro & why email still matters 00:27 Conferences, Klaviyo booths & today’s agenda 00:58 Meet Ben Jackson 01:17 Myth‑busting: “Email is dead” 02:24 Multi‑channel done right 03:31 Tech vs. process bottlenecks 05:10 Regional channel preferences 06:24 Community as growth engine 07:33 Klaviyo’s AI approach 09:19 Unified data superiority 11:23 Too much first‑party data? 12:12 Common retailer mistakes 13:24 Coming CRM curve‑balls 14:07 Consumers’ value exchange 15:31 Introducing Customer Hub 16:16 What’s holding CMOs back 17:54 Final insights & outro Retail, Klaviyo, Email Marketing, AI, Customer Data, CRM, Omnichannel, Shopify, Personalization, SMS, WhatsApp, First‑Party Data