Is Email Dead? Debunking the Myth with Ben Jackson, Klaviyo MD EMEA

Ben Jackson of Klaviyo explains why email still outperforms, how regional channel preferences are shifting (Germany loves WhatsApp, Nordics swear by SMS), and where AI genuinely moves the needle for retail CMOs drowning in data. Host Alex digs into practical roadblocks—from siloed martech stacks to missing content workflows—and how Klaviyo’s new Customer Hub and AI agent aim to solve them.TimestampChapter title00:00Intro & why email still matters00:27Conferences, Klaviyo booths & today’s agenda00:58Meet Ben Jackson01:17Myth‑busting: “Email is dead”02:24Multi‑channel done right03:31Tech vs. process bottlenecks05:10Regional channel preferences06:24Community as growth engine07:33Klaviyo’s AI approach09:19Unified data superiority11:23Too much first‑party data?12:12Common retailer mistakes13:24Coming CRM curve‑balls14:07Consumers’ value exchange15:31Introducing Customer Hub16:16What’s holding CMOs back17:54Final insights & outro