Is Email the Marketing Hack You've Been Missing? | Luke Richey of Uptick Marketing

Email is one of the cheapest and most direct ways to talk to your customers. So why are so many small business owners still ignoring it? In this episode of The Localist, Carrie Rollwagen sits down with Luke Richey, Director of Content Marketing at Uptick Marketing. Luke and Carrie are both writers, and they both know that good writing can sell services in a way most other marketing simply cannot. They take a deep dive into newsletter email marketing, what it really does for a small business, and why most owners are sleeping on it. Luke and Carrie talk about why newsletters build loyalty better than social media, why your email list is yours in a way your Instagram followers will never be, whether to send from a person or a brand, how to find your voice, why your subject line is the most important sentence you will write, when to use Substack and when not to, what to do with 25 subscribers, and how to keep going when people unsubscribe. If you have a small business and you have been wondering if email marketing is worth it, this episode is a clear and honest guide to getting started. Watch the Full Episode on YouTube ____________________________________________________________________________________ Mentioned in This Episode   Carrie's free newsletter and good stuff folder Uptick Marketing Infomedia Mailchimp Constant Contact Substack HubSpot Zapier Canva Marketing Made Simple by Donald Miller StoryBrand   _______________________________________________________________________________ Thanks to Our Sponsor, Infomedia The Localist is sponsored by Infomedia, a Birmingham-based web and digital marketing company that helps small businesses get big results online. Contact Infomedia: https://infomedia.com/contact ________________________________________________________________________________ Join Us at Localist Lab Localist Lab is our free live marketing event series for small business owners, held on the third Thursday of most months at Saturn in Avondale. Each session features practical strategies you can use right away, plus free tacos and coffee. See upcoming events and register https://infomedia.com/events ________________________________________________________________________________ Subscribe to Carrie's Newsletter Get more small business insights, resources and behind-the-scenes updates from Carrie delivered straight to your inbox. Sign up for the newsletter: https://gmail.us20.list-manage.com/subscribe?u=9c59a060684d71f12f6e495fc&id=98cd3122b9