Is Every Agency a Social Agency? feat. Toby Southgate (Global CEO, We Are Social)

In Episode 23 of The Indian AdGeek, we sit down with Toby Southgate, Global CEO of We Are Social, to dissect the fundamental evolution of the agency model. Toby has navigated every corner of the advertising world, from the upstream consulting of Brand Union and the global scale of McCann Worldgroup to the creative independence of Forsman & Bodenfors. We dive into: 📺 How to build a timeless brand identity in a world of 24 hour trend cycles and algorithmic fragmentation 📺 The shift from influencers to makers and what it means for agency P&Ls 📺 How to justify strategic investment in unmeasurable communities like Reddit, WhatsApp & Discord 📺 Identifying the un-houseable value proposition that prevents clients from doing it all themselves 📺 Why the “Plus Company” partnership model is leaving traditional holding company baggage behind This is a wide-ranging, no-filler conversation that covers the structural future of social agencies. The Indian AdGeek streams on all major podcast apps. Vishal Mehra - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠@vis⁠hal1mehra⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠