Is Every Attendee is a Lead? Rethinking Event Marketing (Part II)

What this episode covers

On episode #157 of the Rethink Marketing Podcast, Colin Jeffries and Nick Smith extend last week's conversation by sharing their experiences with event marketing. In this two part series, part I focuses on attending and sponsoring other events while part II unpacks creating your own events. For those of us that plan our own industry events, tradeshows, symposia, and beyond, knowing how and where to leverage sponsorships, partnerships, trades, and more can be the difference between failure and massive success! Visit rethinkmarketingpodcast.com to learn more about the show or just peruse our guest list and episode library. Let us know what you're rethinking by emailing us at: [email protected]. Send us your feedback and we will send you a highly sought after Rethink Marketing Podcast t-shirt!  Just include size and mailing address with your comments. Thank you to Arrasmith Promotions for making today’s episode possible! Learn more about your ad choices. Visit megaphone.fm/adchoices Learn more about your ad choices. Visit megaphone.fm/adchoices

PodParley-generated summary based on available episode metadata and transcript content.