Is Financial Therapy the Next Frontier in Banking?

The emotional side of money is an emerging area of interest for fintech and digital banking executives.On today’s show, Mary sits down with Lindsay Bryan-Podvin, who among other titles, is a financial therapist. In fact, through December 2024, Lindsay is working as Cash App’s financial therapist. Lindsay talks with Mary about the newer profession and how it’s already showing up in fintech in various ways. They also explore how Gen Z handles money in ways that are different from past generations.One correction: In the interview, Mary says Square in reference to Lindsay’s financial therapy work. But Mary meant to say Cash App. Relevant links for Lindsay's work:Her company: Mind Money BalanceHer podcast show: Mind Money BalanceHer book: “The Financial Anxiety Solution”Mary's emoji story (subscription required): When it comes to emojis, banks need to learn the lingoA bit on the Cash App blocking featureSend us Fan Mail