Is Flavor Really All In Your Brain?

Believe it or not, heavier bowls, a pair of headphones, and an electronic lollipop can trick your mind grapes into making tasty food even tastier. But how? And why?! Plus, the legend of the PB-and-mayo sandwich, and one very cute pepper to avoid. Featuring Bob Holmes. This episode originally aired on June 30, 2017. Get your official Part-Time Genius membership card! Tell us your name, address, and one fun fact and we’ll send you one for free. Email [email protected], DM us on our socials, or leave a message at (302) 405-5925. Follow us on Instagram @parttimegenius and Bluesky @parttimegenius.bsky.social! Photo of tasty, tasty potato chips by Emiliano Vittoriosi via Unsplash. Thanks, Emiliano! Learn more about your ad choices at https://www.iheartpodcastnetwork.com.See omnystudio.com/listener for privacy information.