Is focusing on ROI a mistake when it comes to AI? Why success is a long game.

In this episode of IntoTexas AI, Shannon Belew breaks down a bold declaration from Nvidia CEO Jensen Huang: stop focusing on ROI —and start experimenting.But this isn’t just theory.In Texas—home to 50+ Fortune 500 companies and hundreds of publicly traded firms—leaders are under real pressure to deliver quarterly results while investing heavily in AI. And that tension is showing up in real ways:Thousands of layoffs tied to AI-driven restructuringMassive investments in infrastructure, talent, and experimentationA growing gap between short-term expectations and long-term opportunityThis episode explores the AI paradox:Why companies are cutting costs and investing at the same time—and why waiting for clear ROI could put you behind.You’ll learn:Why AI doesn’t fit traditional ROI modelsHow leading companies are shifting from efficiency to experimentationWhat Texas executives must balance between Wall Street pressure and long-term betsA new playbook for AI: it's a strategy — not a projectIf you’re a CEO, board member, or leader navigating AI investment, this episode will challenge how you think about value, timing, and risk.