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Is founder fame an asset or a liability?

EPISODE · Jun 20, 2024 · 27 MIN

Is founder fame an asset or a liability?

from Round Table China · host China Plus

Imagine you're launching a new product in 2024. Who would be the best spokesperson, a celebrity endorser or the company's founder? These days, more and more founders and CEOs are stepping into the spotlight as the face of their brands. Does this help to build trust and credibility for the brand? Or will it create risks if that person's reputation takes a hit? / Heart to Heart - please send your audio questions to [email protected] (21:54)! On the show: Heyang, Yushun & Steve Hatherly

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Is founder fame an asset or a liability?

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