Is Free Will an Illusion? Science Meets Marketing | The Antony Gordon Show w/ Leslie Zane

What happens when behavioral science meets marketing? Can science offer us a lens to think critically about the decisions we make as consumers?Today, Antony sits down with marketing strategist Leslie Zane, a consultant to Fortune 100 companies with a background in behavioral science, for a sharp examination of how modern consumers actually make decisions. Leslie challenges the idea of free will in the marketplace, arguing that most choices today aren’t driven by careful analysis or data, but by simple positive or negative associations with whatever brands dominate our mental landscape.The conversation reframes competition in the business world: brands are no longer trying to persuade you - they are fighting for space in your brain.This is not unlike the mechanisms used by social media. Big Tech platforms engineer algorithms with one core objective: to maximize visibility and familiarity in order to drive consumption, often bypassing rational thought entirely.This episode outlines how individuals can push back, become more intentional, more aware, and less susceptible to the frictionless systems designed to decide for them.Follow along: https://link.me/LIGHTHOUSEEDUTAINMENTSee omnystudio.com/listener for privacy information.