Is Fundraising like Dating? - Cecily Motley and Ilana Lever, Motley London

Fundraising expert Julia Elliott Brown, the CEO of Enter The Arena, talks with Cecily Motley and Ilana Lever, co-founders of Motley London, about raising £365,000 of angel investment to fuel the growth of their design-led jewellery business. Questioning the traditional fundraising narrative they discuss the pros and cons of VC investment, financial planning and networking close to home. Motley London is disrupting the jewellery market with exclusive yet affordable designs marketed to and for a dynamic female audience. In this episode you’ll discover… Why female founders are pushing back against traditional VC funding structures How networking close to home could be your secret to success An insight into financial planning – the positives and negatives of cutting your budget For the full video interview, go to http://www.enterthearena.co.uk/Fundraising-Stories/